Do you know that being aware of a few things, before you go to your printer, can be a huge game changer for you? These little things can go a long way in saving much of your time and cost and also make you an educated client. So what are these things.
There are Seven essential things that can make a big difference to your print. They are as follows:
1. Thoroughly check the digital dummy
Every offset print job requires a digital dummy to be printed before the file goes for actual printing. One should make sure that the dummy is thoroughly checked for text and image correction. This should be considered as the final check before the file goes for printing.
2. Use the correct paper type-coated or uncoated
There are two types of paper – coated and uncoated. Coated papers are papers that are coated with glossy, semi-gloss or matte finishes. Coated paper makes the printed material more shiny and bright, with explains why it is typically used for printing brochures, glossy photos, magazines etc. Uncoated paper is generally rougher than coated paper and tends to be more porous, which makes it very absorbent. Images printed on uncoated paper are softer and less sharp. Uncoated paper is generally used to print art books or some high end artistic catalogues.
3. Go for online proofing in case of colour critical jobs
If your job is very critical in terms of colours, say in case of photography books, it is always recommended that you do and online proofing of a few pages before proceeding for the complete print run. This way you will be absolutely sure of the colours your book will be having.
4. Always remember to go for online aqueous coating if you are printing on matte paper
Matte paper is very prone to catching marks and dust. It is so sensitive, that the rubbing of the printed sheets with each other can also cause marks on it. So, it is always better that an online aqueous coating is done on your matte paper. An online coating is more advisable than an offline one.
5. Choose the right kind of value additions for your job
Do not unnecessarily go for n number of value additions. Embellishments are expensive and time consuming. If you are not sure, don’t hesitate to ask for a sample of the value addition to your printer.
6. Try & get all fabrication done under one roof
This is to ensure that there is minimum movement and handling of the printed sheets. A print job often requires the printed sheets to go through several different processes. It is always advisable to have all these processes under the same roof so that there is minimum movement and hence maximum cleanliness of the printed material.
7. Always choose to shrink wrap the final product
Before leaving the press you must get the product shrink-wrapped to ensure your product reaches the consumer without any wear and tear. Be sure to check these with your printer, before you hand over the final printable file to him. I can assure you, it will save you a lot of precious time and energy.