If you’ve ever walked the halls of a business school or sat through a marketing strategy session, chances are you’ve come across the legendary 7 P’s of the Marketing Mix which are Product, Place, Price, Promotion, People, Packaging & Process. To make any product or service successful in the market we have check all the boxes, missing any one might make the product failure & here we will talk about packaging & how we at CDC will take in charge of the one of the vital P i.e Packaging.

In today’s ultra-competitive market especially in retail and e-commerce space, you still think packaging is only about protecting the goods. Well NOT —it’s your first impression, your silent salesperson, and your brand storyteller. Your packaging is actually talking with your customers & protentional buyers luring them to buy, yet many businesses unknowingly make packaging mistakes that cost them customers, credibility, and conversions.

Let’s uncover the top 3 silent killers of good packaging and how to fix them—before they hurt your brand further.

            i. When your Packaging Doesn’t Stand Out or it feels cheap even though the product is of higher quality.

            ii. Neglecting every aspects of branding like the fonts used, typography, design, colour etc.

            iii. Using the best of quality materials, the size, customization & most importantly the reputation & experience of your                      packaging partner within the niche. 

To give you a perspective here are few Eye-Opening Stats:

             – 81% of consumers have tried something new because the packaging caught their eye. Source: Nielsen

             – According to a Packaging Survey done very recently studies show that 2/3rd of people have repurchased the                              product again  due to their packaging experience.

            – 52% of online shoppers say they’re more likely to make repeat purchases from a brand with premium packaging.

            – Unboxing videos generated more than 1 billion views globally in 2023 alone only from a single platform. Youtube

So here’s the Conclusion in the era of unboxing videos and an over-saturation of brands, packaging design is an essential marketing tool. It’s not worth risking sales over packaging design mistakes that you could easily avoid.

Let take the classic example of apple, their packaging makes the consumer feel & think about their brand the unboxing experience just vows for the consumer. That is what makes Apple “The Apple”

If you’re looking to give a great experience to your customers, lure more buyers, or build a strong brand identity, packaging is the key. Selecting a good packaging partner can be the make-or-break factor for your brand.

If you don’t want to make these common mistakes — or if you’d like a FREE packaging audit or samples of luxury finishes…

Try us once. With 25+ years of experience, a 300+ strong team, and PAN India presence, CDC is your perfect partner — your one-stop solution for all your printing and packaging needs.